ONE DROP FOUNDATION'S 2024 IMPACT REPORT
Safe water is a human right, not a privilege—and this past year, One Drop has pushed boundaries to make that a reality in communities around the globe.
In Canada, the first phase of our Indigenous Water Allyship Program united Young Indigenous Ambassadors, corporate leaders, and philanthropic partners in a powerful journey centered on youth-led art and water projects. This initiative raised awareness of water and environmental challenges, sparked intergenerational dialogue, and strengthened community bonds. And this is just the beginning—the next phase is already underway, set to support at least 50 First Nations, Inuit, and Métis communities across the country.
In Latin America, we strengthened our public-private-philanthropic partnership model, Lazos de Agua, through key alliances in Mexico, Ecuador, Colombia, and Paraguay. By 2030, these partnerships will help enable access to sustainable water, sanitation and hygiene services for an additional one million people in the region.
Our work in India and Africa is progressing: projects in Mali and India are nearing completion, while our initiative in Madagascar continues to expand, ensuring long-term access to safe water and resilient governance.
At a global level, we positioned water at the heart of key discussions—from COP16 to SIWI’s World Water Week, and many other forums—while also strengthening our ability to drive change beyond our own programs, in an increasingly complex and rapidly changing world. Building on our expertise at the intersection of social art and behavioural science, the Foundation was proud to launch Matter of Art in 2024—a service designed to share our learnings beyond the water sector, in support of sustainable development worldwide.
But the urgency remains. Billions still lack access to safe water. Now is the time to act—by combining knowledge, strong partnerships, funds, and determination, we can help change this reality.
Let’s shape a water-secure future, together.
Read more
One Drop’s Strategic Role, Model and Approach
One Drop is a catalyzer for collective action, uniting communities, funders, nonprofits, and experts to tackle water challenges. With deep sector expertise and a pioneering Social Art approach, we ignite collaboration, mobilize resources, and provide our partners with strategic and technical guidance to create real, lasting impact—centring communities as the driving force.
Our A·B·C for Sustainability™ Model — How We Drive Systemic Change
Expanding ACCESS TO WATER, sanitation, and hygiene through improved local infrastructure and water governance.
Harnessing art and co-creation to inspire, activate, and sustain new BEHAVIOURS around water, sanitation, and hygiene through the One Drop Foundation’s Social Art for Behaviour Change™ (SABC) approach.
Empowering entrepreneurs—with a focus on women—and strengthening local economies by providing them with CAPITAL to secure sustainable access to critical water, sanitation, and hygiene resources.
Social Art: From Creativity to Collective Action
With Social Art, we actively engage individuals and communities in transformative processes that blend science and arts — i.e., engaging both the rational and emotional thinking parts of the brain—to inspire, activate and sustain positive change.
Since 2007, One Drop has collaborated with hundreds of artists, partners, and Change Leaders across 14 countries to craft and refine our innovative Social Art for Behaviour Change™ approach.
Together, we’ve empowered more than 1 million people worldwide through the adoption of water-, sanitation-, and hygiene-related behaviours.
In 2024, at the request of our partners, we were thrilled to launch Matter of Art—our new consultancy arm that will allow us to scale out both our work and impact in the water, sanitation, hygiene and sustainability sectors. With this new chapter, we are opening doors to bold collaborations and forging new paths for individual and collective action.
The ONE DROP name and logo, A•B•C for Sustainability, and Social Art for Behaviour Change are trademarks owned by One Drop Foundation.
© 2025 One Drop Foundation. All rights reserved.
OUR IMPACT AT A GLANCE
PEOPLE IMPACTED
95,745
in 2024
2,229,140
people impacted since 2007
2,822,786
once our current projects are completed
Together with our partners, we deliver sustainable WASH (water, sanitation, and hygiene) services—transforming lives in communities, schools, and healthcare facilities around the world.
POSITIVELY IMPACTING OUR WORLD SINCE 2007
Legend
People impacted since 2007
People impacted in 2024
*One Drop’s contribution includes funds raised through partnerships, events, and donations, allocated directly for the project.
WATER AND CULTURE: BRIDGING THE UN’S SUSTAINABLE DEVELOPMENT GOALS
While water sustains life, culture shapes the way we understand and act on key dimensions of sustainable development—from health and education to the fight against inequality.
1,135,211
people RECEIVED IMPROVED WASH SERVICES IN THEIR HEALTH CARE FACILITY*
where community-crafted murals and slogans are reinforcing life-saving hygiene practices.
102,231
people HAVE IMPROVED WASH SERVICES AT THEIR SCHOOL**
where social art is fostering dialogue among students, educators, and community leaders, creating a more inclusive learning environment—especially for girls.
1,513,408
people GAINED IMPROVED ACCESS TO WATER SERVICES FOR THEIR HOUSEHOLDS***
as Social Art activities—like street theatre, storytelling, and songs—engaged communities and cultivated a sense of ownership, ensuring long-term stewardship of local WASH solutions.
IN 2024 ALONE,
430,401
community members ENGAGED IN PERSONAL AND COLLECTIVE CHANGE PROCESSES THANKS TO SOCIAL ART,
strengthening hygiene practices, climate resilience, and women’s leadership.
* Cumulative up to the end of 2024; 68 people in 2024
** Cumulative up to the end of 2024; 6 155 people in 2024
*** Cumulative up to the end of 2024; 62 282 people in 2024
Latin America —Expanding Our Network, Reach, and Impact
Strong alliances are key to reaching our goals. They take time, trust, and sustained collaboration. In 2024, One Drop took a leading role in transferring knowledge, growing partnerships, and guiding the Lazos de Agua program as it advanced four new projects in the region.
Together with our partners in Latin America, we’re taking bold steps towards our 2030 goal: reaching 1,000,000 more people with sustainable access to safe water and sanitation.
Enter Lazos de Agua
Between 2016 and 2022, One Drop led the implementation of Lazos de Agua, reaching over 235,000 people with sustainable access to water, sanitation, and hygiene in five Latin American countries. Building on this remarkable success, 2024 marked a pivotal transition with Fundación Avina stepping in as program manager for the next phase.
To support this transition and lock in the program’s long-term performance, One Drop laid the groundwork for a strong fundraising pipeline, along with a series of strategic and technical contributions:
Strategic onboarding process: One Drop led a structured onboarding, training 14 Avina team members in the A·B·C for Sustainability™ model and the Social Art for Behaviour Change™ approach—core methodologies for long-term impact.
Co-development of implementation tools: In collaboration with Avina, One Drop supported the creation of a Step-by-Step Implementation Guide that synthesizes the Lazos de Agua program’s methodological approach. Designed as both a practical and adaptable manual, the guide empowers local teams in applying key processes based on the specific stage of each project’s development.
Program representation at key events: One Drop and Avina jointly represented Lazos de Agua at World Water Week (SIWI), Impact Minds in Oaxaca, and COP16 in Cali—co-hosting sessions, building visibility, and directly engaging new partners.
Canada — The Indigenous Water Allyship Program
Access to safe drinking water remains a pressing challenge for many Indigenous communities across Canada. In response, One Drop designed the Indigenous Water Allyship—a long-term initiative that places Indigenous communities, youth, and leadership at the heart of water action.
In 2024, we supported youth Canada-wide as they led a series of powerful projects—from a mural in Puvirnituq, Nunavik, that sparked dialogue on water protection, to the Caldwell First Nation’s first water walk in over 150 years—each reflecting how young people are shaping conversations and actions around water through culture and community. In August, One Drop brought five Young Indigenous Ambassadors to World Water Week in Stockholm to share their voices and experiences on the global stage. With support from the Canada Water Agency, this moment underscored the vital role of Indigenous youth leadership in advancing water justice.
Together, these artists and activists reached more than 121,000 people through community events, social media campaigns, knowledge-sharing platforms, and educational materials—spreading their messages across Indigenous and non-Indigenous communities both locally and internationally.
We extend our deepest gratitude to the inspiring upcoming generation who led these remarkable initiatives, and to the Indigenous-led organizations who guided them. Special thanks to CIER and our founding Water Impact Partners—Keurig Dr Pepper Canada, Ovivo, and Power Corporation of Canada—whose generous support brought this vision to life.
Looking ahead, the second phase of the Indigenous Water Allyship will build on this momentum. By 2030, the program envisions contributing to the well-being of at least 50 Indigenous communities in Canada by safeguarding the sustainable access to safe drinking water, ensuring source water protection, and empowering community-led water governance.
Step into Makasa’s Story
INDIA — COMMUNITY AND CULTURE DRIVING WATER SECURITY
By 2030, India’s water demand will be double the amount available*. That’s why One Drop is working with communities to strengthen water access and security through local leadership, sustainable farming, and creative campaigns that move communities from awareness to action.
* Source: The National Institute for Transforming India (Niti) Aayog, 2018
In Rajasthan, our collaborative, community-driven model is being put into practice through Project Rajasthan II, which combines water harvesting infrastructure, village water security planning, and sustainable agricultural practices.
Alongside our partners in 2024:
201 new water security structures were completed to help recharge groundwater. At the same time, farmers began shifting to less water-intensive crops and irrigation methods—with training and support from local volunteers known as Pani Mitras.
Communities in 350 villages developed Water Security Plans to guide these efforts—274 of which have already been approved by local bodies.
We launched Social Art for Behaviour Change™ (SABC) campaigns using artforms such as folk theatre, murals, puppetry, and pottery to promote water-efficient irrigation, crop diversification, and the use of organic fertilizers like Jeevamrit. Designed to spark community-led action, these creative interventions reached more than 50,000 people across Rajasthan.
Together, these efforts are laying the groundwork for long-term change—shaping collective action, bolstering local leadership, and turning water security into a shared community goal.
In Bihar, Project Boond officially drew to a close in June 2024, marking the culmination of a multi-year effort to improve water, sanitation, and hygiene in rural areas across Gaya and Madhubani. Focused on increasing the use of gender-equitable water services, promoting key hygiene behaviours, and expanding economic opportunities for women and youth, the project worked in tandem with communities to build solutions that will endure well beyond its completion.
Over Project Boond’s lifespan, more than 300 piped water systems were constructed or retrofitted, bringing water to 215,500 people in Gaya and Madhubani. Handwashing stations were installed in over 100 schools and 61 child care centres, 779 pump operators and 235 plumbers were trained, while SABC campaigns fostered healthy hygiene practices among more than 125,000 people—laying a strong foundation for continued progress towards water access and community well-being.
Following more than a decade of work in India,
More than 1 million people have gained access to water services (68,282 people in 2024).
More than 600,000 people have participated in Social Art for Behaviour Change™ initiatives aimed at improving water security and/or health. (77,725 people in 2024).
More than US$250,000 (₹21138812) in revenue has been generated by local entrepreneurs and businesses supported through our projects. (USD$20,042 in 2024, self-reported).
AFRICA — Driving Resilience Through Art, Equity, and Access
In Sub-Saharan Africa, every $1 invested in basic water services can yield up to $17 in returns*—driving better health, economic growth, gender equity, and environmental sustainability. Together with our partners, One Drop helps transform that potential into reality.
*Source : Vivid Economics
Since its 2020 launch, the SCOFI project has played a pivotal role in supporting girls’ education and gender equality across Mali’s Ségou region. In previous years, infrastructure upgrades—such as latrines and water points—were carried out in schools, laying the groundwork for safer, more inclusive learning environments. With that foundation in place, our 2024 efforts focused on advancing educational outcomes and gender equality:
2,615 students (1,345 girls) received tutoring in key subjects.
10 women’s groups honed their production and marketing skills for shea butter, soap, pads, and vegetables through monthly coaching.
20 teen clubs led cultural events on early marriage, gender-based violence, and hygiene to raise awareness around barriers to girls’ education across schools and communities.
From 2020 to 2024, the Beseya Blon project improved access to safe water and hygiene in Mali’s Kati and Bla districts via infrastructure upgrades, social art, and community-driven initiatives:
16 health centres were equipped with water systems, solar lighting, and medical waste incinerators
99,755 people now have access to safe water, while 113,559 individuals gained access to improved sanitation facilities
More than 126,000 people engaged in hygiene awareness and behaviour change campaigns
16 women’s cooperatives were established, and 11,620 women were trained in financial literacy and entrepreneurship.
In 2024, the Telomiova project continued to strengthen WASH services in Madagascar’s Menabe region by blending school infrastructure upgrades with creative behaviour change and livelihood initiatives. Social art performances—puppetry, theatre, music, and radio—sparked dialogue around hygiene and water use, while income-generating activities spearheaded by schools and women’s groups helped meet daily WASH needs. To support environmental resilience and protect water resources, households planted over 3,000 trees across the region.
By tapping into the right combination of creative engagement, community leadership, and strategic WASH investments, One Drop’s projects in Africa are helping build healthier, more resilient, and more prosperous communities.
More than
1,037,000
people have gained access to water services (27,463 people in 2024).
More than
455,774
people have been reached by Social Art for Behaviour Change initiatives aimed at improving health. (344,283 people in 2024)
More than
14,535
people have been supported in financial literacy, entrepreneurship and technical skills. (1,293 in 2024)
"Pregnant women don’t have to worry anymore, because nowadays access to water is a reality […] I appeal to all women to visit the health centre for their consultations and other services, so that they can give birth in better conditions, and for the well-being of their babies."
Sanata Coulibaly
Mother of two children, participant in the Beseya Blon project in Mali.
SOUTHERN NEVADA — POWERING LOCAL WATER SOLUTIONS
In the arid landscape of Southern Nevada, where water scarcity is an ever-present challenge, the One Drop Foundation has remained deeply committed to advancing water access and security.
Since 2013, One Drop has invested over $1.6 million in local initiatives, partnering with organizations such as the Springs Preserve, Desert Research Institute, DISCOVERY Children’s Museum, and WaterStart. These collaborations support our core goals: raising awareness, educating the community about access to safe water and water conservation, and supporting water innovation.
In 2024, One Drop’s continued collaboration with the Springs Preserve helped raise awareness around local and global water issues, while also sustaining local initiatives like WaterWorks—the only exhibit in Southern Nevada that offers an in-depth look at the region’s water treatment and delivery system.
Together with local leaders, One Drop continues to empower communities across Nevada to take meaningful action towards a more water-secure future.
Learn more about our work in Nevada.
IMPACTFUL FUNDRAISING
FINANCIAL HIGHLIGHTS
SOURCES OF FUNDS*
(IN MILLIONS OF USD)
Fundraising events (net)
$0.229
Donations
$1.667
Investments
$0.484
Grants
$0.017
$2.397
USE OF FUNDS
(IN MILLIONS OF USD)
Project funding
$2.865
Revenue generation
$1.126
Administration
$0.645
$4.636
* Financial statements available at onedrop.org
WITH GRATITUDE
This year was about action—about bringing people together to turn challenges into solutions. With communities leading the way, as well as partners, funders, and artists working alongside them, we helped make safe water access more sustainable and longer lasting. At the heart of this progress are the people shaping their own futures—finding new ways forward with resilience and determination. To everyone who played a part—thank you. Your support makes a real, enduring difference. Water challenges won’t wait, and neither will we. The path forward demands bold ideas, strong partnerships, and collective action. Let’s keep pushing boundaries, reimagining possibilities, and shaping a water-secure future—together.
THANK YOU TO OUR MAJOR PARTNERS
Guy Laliberté
UNITED FOR IMPACT: OUR REMARKABLE PARTNER COMMUNITY
BACK BAR BEVERAGE CONSULTANTS • CASHMAN PHOTO ENTERPRISES • CLEVELAND CLINIC • PANDION INVESTMENTS LTD - MARK SMITH • MGM RESORTS INTERNATIONAL • SUMMER GALA BY GALA ONE
A Simple Affair • Aaron Brown • Activist Artists Management – Bernie Cahill • André Desmarais • Aristocrat Inc. • Bounteous • Cascades Canada • Christopher Cavan • Chicago Painting Inc • Cooper Roofing & Solar LLC • Daniel Lamarre • Dead & Company • DRAKKAR 300 • Ellen McGregor • Focus Plumbing LLC • Forest. • Frank Davis • Generation Sales • Garival S.E.C. • Guusto Gifts Inc. • Groupe Charbonneau Inc. • HDG Inc. • Head Count Inc. • Hirschi Helping Hands • Jean Aucoin • Jeffrey Alcorn • Jim Wilson • KB Home - Brian Kunec • Jenaco Group • Les Entreprises QMD Inc. • Lincoln Dynamic Foundation • Maciek Walicht • Manoir St-Sauveur • Marianne Taggio • One Drop Foundation personnel • Patriot Contractors LLC • Paul Akey • Paul Golini • RBC Royal Bank • Roy MacLean • First Nations Purified Air - Royce Dalupan • Sierra Air Conditioning Inc • S. Beverly Hills – Jackson Chong • Southworth Development • Sunrise Mechanical LLC • The Jewish Community Foundation of Montreal • Todd Papau • Vantage Concepts, LLC • VICI Properties • Wenbo Lu • WestCor Companies • Wynn Resorts
IN-KIND PARTNERS AND DONORS
In 2024, we benefitted in numerous ways from the expertise and contributions of valued in-kind partners, such as:
Aalto Bodegas y Viñedos • Académie du Vin - Marc Nadeau • CAE • Candice Bernard • Château Clarke - Baron Edmond de Rothschild • Baron Philippe de Rothschild • Château d’Yquem • Château d'Armailhac • Château Desmirail • Château Haut-Brion • Château Mouton Rothschild • Château Pichon Longueville - Comtesse de Lalande • Château Smith Haut Lafitte • Dr. Christopher Wallace • Daniel Schlaepfer • Domaine Faiveley • Dos Caras Tequila • DZE Asia • Eduardo Ferrin • Encore • Fairmont Monte Carlo • Florence and Daniel Cathiard • François Mitjavile • Frank Davis • Genua Ventures • Henri-Bruno de Coincy Château Belle Brise • Jackson Family Wines - Chris and Ariel Jackson • Jacques Thienpont • Jim McGovern • Leaning Post • Mahindra Formula E Team • Maison M. Chapoutier - Chapoutier Family • Opus One - Scott Gould • Paul Oz • Pierre Lurton • Prince Albert II of Monaco Foundation • Prince Robert of Luxembourg • Château R de Rieussec • Resorts World Las Vegas • Ritz-Carlton Montreal • Robert Nelson • Strut Cares • Stuart Scheinman • Tony Genua • UNKY Productions • Vérité Wines • Vice Versa Wines – Samantha and Patrice Breton • Wine Online - Est 2004 • World Poker Tour • World Poker Tour Foundation • Ziraldo Ice Wines – Donald Ziraldo
PROJECT PARTNERS
Current Executing Partners
Centre for Indigenous Environmental Resources • Centre Culturel Kore • Helvetas • Centre for microFinance • Cowater International Inc. • Espace Culturel Gambidi • Fundación Avina • Water For People India • WaterAid America • WaterAid Canada • WaterAid India • WaterAid Mali
Social Art Partners
Abhishek Kumar • Aléas des possibles • Amiya • Amrit Raj • Anita • Anu Kumari • Association FVTA • Association FVTI • Association Miray Aina • Association Soasaotse • Baidnath Lal • Balki Bai • Bittu Kumar • Centre Culturel Korè • Chanchal Kumari • Chatra Ram • Dana Ram • Darga Ram • Deepak Kumar • Dharma Ram • Espace Culturel Gambidi • Fleur de bitumes • Gautam Paswan Group • Gautami Kumari • Gopal Ram • Groupe Rahaja Cent • Hima Ram • Israël Joseph • Jatadhar Paswan • Kala Ram • Kika Ram • Kunal • Ruby Khatoon • Ladu Ram • Lal Mohammad Pamariya Group • Lalan Bharti • Lalu Ram Group • Lok Kala Rang Group • Lokesh Kumar group • Madu Ram • Mahesh Chandra Jha Painting group • Mana Ram • Md. Jani • Mithirang Lok Tarang • Munni Devi • Nandlal And Party • Nandita Kumari • Naveen Kumar • Neelu Kumari • Neeteshwar Kumar • Nikhil Sinha • Nobert Joseph • Noelvo Vert pour La chambre d’écriture • ONG Moteur • Pankhu Devi • Phagnu Bai • Pintu • Prabhuram • Prachanda • Prateek • Pratima Kumari Sikki Kala group • Rajdev Ravidas Folk Song Group • Rama Swami Naikar • Ramjanam • Ramlal Bhatt • Rohit Kumar • Roushan Kumar • Rupali Raj • Sarita Devi • Satyam Shivam • Saurav Kumar • Sanu • Sata Ram • Sati Devi • Sawa Ram • Seema • Shiv Nayal • Shubham Kumar • Shwetpriti • Singha Ram • Sitaram Singh • Subodh Paswan Group • Suman • Surangan Patna • Suraj Kumar • Sweety Kumari • Troupe Vitsika • Usha • Vikash Kumar • Vima Kumari • Verma Ram • Wala Ram • Wapikoni Mobile • Yasmin Bano
Photo credits
WaterAid/Manish Kumar Shukl, Terry Hughes, Ohneganos Ohnegahdę:gyo, Wapikoni Mobile, Sage Rebelle Photo, WaterAid/Basile Ouedraogo, Anthony Billante, VYOO, Cashman Photo, Bénédicte Brocard, Diane Coriat, Getty Images, One Drop Foundation.
LAND ACKNOWLEDGMENT
The One Drop Foundation acknowledges Inuit, Métis, and First Nation Peoples across Canada as the traditional stewards of the lands and waters since time immemorial. We are grateful for the traditional Knowledge Keepers and Elders who are with us today, those who have gone before us, and the youth that inspire us.
2024 Board of directors
Guy Laliberté
Président du conseil d’administration
France Chrétien Desmarais
Vice-présidente du conseil d’administration
Robert Blain
Mark L. Smith
Filippo Marchino
Jerry Nadal
Kateri Da Silva
2024 Executive Management Team
Lisa Clowery
Co-Chief Executive Officer
Ernenek Duran
Co-Chief Executive Officer
Pierre Marc Charron
Chief Financial Officer
Caroline Duret
Director, Event Partnerships
François-Nicolas Landry
Director, Finance and Administration
Juan Clavijo
Director, Global Programs
Lauren Alcorn
Senior Director of Strategic Partnerships and Government Relations
Laurent Madore
Senior Director of Development, Events, and Fundraising
Marie-Claude Savard
Director, Marketing Communications and Reputation (Interim)
Marie-France Dos Santos
Director, Marketing Communications and Reputation
Tania Vachon
Senior Director, Social Art for Behaviour Change